The specificity of the Swiss market is a large scope of economic freedom. What distinguishes Switzerland is the fact that it is open to international exchange and immigration. Switzerland as a country is economically stable, which translates into predictable law, simple taxes and political responsibility for the budget.
What is Switzerland associated with? Probably watches, jewelry, banking or chocolate. However, we rarely associate Switzerland with innovation.
The Swiss as a nation are people who follow the rules. Also, let's not try to bend certain rules. This way we won't get the approval of the Swiss. The Swiss are a nation that believes very much in its "Swissness". Which translates to the fact that they are distrustful of other nations. Despite the fact that 1/4 of the inhabitants are foreigners.
They are also very well-organized people, especially in the German-speaking part of Switzerland. The Swiss are obsessed with it. Coming to the meeting 10 to 15 minutes early is standard.
In most Swiss companies, the main feature is the traditional vertical structure. Which translates to being conservative and formal.